How has Starbucks pricing strategy changed over time?

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Starbucks price

They created demand because the product is delicious and has a great experience that comes with it.

If youd like more details, read Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time: Howard Schultz, Dori jones Yang: 9780786883561: Amazon.

com: Books ,Starbucks used and continues to use the same pricing strategy of almost all successful food service businesses, which is aiming to have food costs at 28-32% of revenue, aka having products have an approximately 350% markup from their cost.