How does the R&D of all the different types of toothpastes happen? Does the research actually happen at such a fast rate?

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Does lavender spread

Congrats! Youve just been appointed head of Research and Development at one of Colgates Technology Centers in Piscataway, NJ.

,According to marketing in NYC, 9 out of 10 patients now prefer lavender flavored toothpaste.

Scott Frey from MorethanSmiles.

org recently posted on Quora the benefits of lavender instead of mint.

However, no such product currently exists.

There is no way youre going to let those bastards at P&G make Lavender flavored Crest before Colgate does.

,,nYour mission, if you choose to accept, is to create a cost-effective lavender flavored toothpaste that maintains the same qualities as your mint-flavored toothpaste.

,,nYou need a source of lavender.

There are 39 species of lavender spread across Europe, Africa, and India each with different farming methods, aromas, and costs.

You deploy a chemistry team to determine which source of lavender is the most consistent and amenable to your processing needs.

The American source is the cheapest but the Europeans source is the best quality.

This information is relayed to NYC and they do the cost assessment.

,Dilemma! The high concentrations of lavender interacts with the abrasives in your toothpaste and causes the zeolites to aggregate differently.

You deploy a new team to examine the mechanism of zeolite aggregation.

They determine that the surfactants are intercalating with the lavender.

Another team examines new surfactants to stabilize the emulsion.

,One group recognizes that the lavender allows for increased loading efficiency of fluoride into the gel based version of toothpaste.

A process development team is deployed to examine how the manufacturing process needs to be modified to maintain consistent fluoride addition.

,Marketing just found out: Kids arent digging the lavender.

A formulations team is deployed to add purple sparkles into the toothpaste.

,SPARKLES!n,nYou now have a toothpaste ready for manufacturing.

You get a call back from the pilot plant in India and they tell you that the new surfactant changes the fluid properties of the emulsion and that it alters the feed rate into the tubes.

You deploy a rheology team to study the problem and they tell you that increasing the temperature by 2C changes the viscosity of your non-Newtonian fluid to be similar to your old non-Newtonian fluid.

,,nProduction will go to full scale in 6 months.

Management can rest easy since R&D answered the call of duty.

Everyone gets their Christmas bonus.

,Now your marketing team can go about telling the world that 9 out of 10 patients prefer Colgate toothpaste over competitors without lying through their teeth.