Why should small businesses use digital marketing?

Importance of marketing strategy for small business

Digital marketing is a blessing for small businesses.

In todays world digital marketing is a tool that helps a small business or start-up grow without the massive tools, investments, and manpower that a large-scale company possesses.

,Hereu2019s why every small business should be doing digital marketing.

,Everyone is online: Yes, when I say everyone, I mean everyone is online.


6 billion people use the internet daily, and with the help of digital marketing, you have the power to influence these people directly.

Your customer and your potential customers for your business growth are online.

You need to reach people and to do that the best way currently is Digital Marketing.

If youu2019re not online, youu2019re missing out.

,Cost-effective: Digital marketing is a very cost-effective method of targeting your audience.

The traditional ways of marketing are expensive, especially when you are a small business and are being pushed away by the big players established in the market.

Digital marketing does not cost a lot, and it also gives you a lot of control to customize your marketing to your niche that is very beneficial for small businesses.

,You can track your marketing campaigns: Digital marketing allows you to keep tabs on your marketing campaign and gives you analytics about every single thing.

This helps in realizing what works and what does not work for your business in its initial stage itself.

,Digital marketing offers you seamless technology.

Each thing is customizable by the click of a button.

Digital Marketing is a very personal form of marketing that allows your business to connect with your customer on a much more personal level.

,One in 3 people search for a business online and then visit the store.

Online shopping is another such activity that connects the customer to you even when they are sitting at home.

,A good digital campaign can be more effective than a traditional method, especially for small businesses.

One post can reach out to millions of people and costs very little or nothing to make.

,If youre a decision-maker, Im sure youd agree about learning the general know-how of digital marketing has become a necessity.

And, I have just a recommendation for you.

,Indian Institute of Digital Education (IIDE) recently came out with a bundle of business-oriented self-paced online digital marketing courses that cover the A to Z of digital marketing.

And the best part is, youd be learning from none other than the leaders of the Indian digital advertising industry.

,I hope this answered your question as well as helped you map out your next move! Please feel free to drop a comment below if you have any doubts.

5 marketing strategies for small business

Just over 2 years ago, when we started PayrollPanda.

my, we set out to own the word payroll in Malaysia.

We decided that whatever happened we would not let any of our competitors take ownership of this word in Malaysia.

,Now, what did we mean by own? We meant it in the same way Google owns search, Coke owns cola, and Tesla owns electric cars.

,It means that when people think of that word they think of that brand first.

Thats powerful because peoples decisions to try or buy your product takes place in their mind and in a world of multitudes of choices if you come first to mind you have a big advantage.

,Owning a word means building a great product but also focusing the marketing around a simple clear message.

Everything weu2019ve done has focused around that one word, or message, payroll.

Sure, weu2019re an HR product too, but we felt the pain point for our customers was payroll and so we focused our product and marketing towards payroll.

,Now, if you type payroll in Google Malaysia incognito, were right at the top, even before u201cMalaysiau201d or u201csoftwareu201d.

Sure, we dont own payroll in Malaysia yet - no way near - but were on our way.

,The takeaway? Make sure your brand stands for something simple, as consumers, in a world of millions of brands, wont have time to decipher your confusing messages - and so when a small business markets it needs to make sure itu2019s focused, clear, and consistent.

Ultimately, if your brand doesnt stand for something simple and clear, itll stand for nothing.