Why are hotels so bad
Thereu2019s a lot to this question.
Iu2019ll try to be concise.
,Letu2019s start with your premise.
Why are American hotel so bad in general? First, this pre-supposes that American hotels in general are all bad, and I donu2019t agree with that.
Does that mean there arenu2019t some damn poorly run hotels in the US? Nope.
There are plenty.
It depends on where youu2019re looking and what hotel brands youu2019re staying in.
But letu2019s go with that.
Why are there so many poorly run hotels and how do you avoid them?,There are two reasons, in my opinion, why there are as many poorly run hotels as there are.
First, too many hotels are wrapped up into institutional real estate portfolios driven by publicly traded companies that focus solely on the bottom line.
There was never a desire on the part of ownership to build a hotel because of a passion for the business, and a desire to truly provide good hospitality.
It was first and foremost an investment.
And while no business - hotel or otherwise - can stay in business without turning a profit, when that becomes the primary point for getting into the business, then providing good service and warm, caring hospitality will always be second fiddle.
,Secondly, as hotel brands, most of which are publicly traded themselves, have continued to jockey for market share and reinvented their products, older versions of those branded hotels are pushed out of their systems, de-flagged and become bargain purchases for family businesses, many of whom have no clue how to run a hotel, and do not realize that it is a human-capital-intensive business that requires a lot of leadership, and a large checkbook to maintain the asset.
Consequently, many of these mom and pop hotels are under-capitalized with a ton of deferred maintenance and lackluster staff who are not career-minded employees seeking to learn the business of lodging and advance their professional growth.
Many of these de-flagged hotels re-brand to lower tier brands that have lower quality standards.
,There are a lot of well-run hotels with quality operators who hire good people and focus on guest satisfaction metrics.
You just need to know where to find them.
,In primary, destination markets, you will be fine with branded hotels in center-city locations, and even non-branded hotels in legacy locations are going to give you a quality experience, most probably.
,In secondary and tertiary markets, stay with well-known brands that have come out of the ground in the last 3u20135 years.
Those hotels will be your best bet.
,Stay away from non-branded hotels in secondary and tertiary or roadside markets.
They generally can only compete on the basis of price because their product and service will be sub-par.
,In todayu2019s world, Trip Advisor is going to be the best barometer to determine if a hotelu2019s service and product is more hit than miss.
But do bear in mind that any hotel on any given day can fail to deliver the service and product you expect, even the good ones.
,After years in the business (now retired) and as I now travel leisurely quite a lot, I stick with the Marriott brand most of the time.
They have probably the most stringent guest satisfaction program in the business and a Marriott branded hotel can be kicked out of the system if it fails to maintain a certain guest satisfaction level.
I look for Marriott hotels wherever Iu2019m going that are fives years old or less.
Thereafter, I rely on Trip Advisor to tell me what kind of hotels are in the market, and how theyu2019re rated in terms of product and service quality.
I wonu2019t say I havenu2019t been disappointed, but generally hit more than I miss.